Hollywood Movie Money

OVERVIEW:
Electrolux were looking to provide a gift with purchase that had a very high perceived value and wide appeal

SOLUTION:
Staggered offers of free family movies each month, based on spend. Cinema movie tickets delivered electronically every month.

BENEFITS:

•	Broad appeal
•	Very high perceived value
•	Electronic delivery - no reward budget spent on unnecessary fulfillment
•	Ongoing reminder of brand
•	Opportunity to engage with customers every month

OVERVIEW:
Whirlpool required a consumer promotion with broad appeal.

SOLUTION:
Free double movie passes for 3 months! Cinema movie tickets were delivered electronically every month for 3 months.

BENEFITS:

•	Broad appeal
•	Electronic delivery – no reward budget spent on unnecessary fulfillment
•	Ongoing reminder of brand

OVERVIEW:
Customers who add services to their existing iiNet broadband service will receive a movie ticket every month for a year.

SOLUTION:
12 months worth of movies! Cinema movie tickets delivered electronically every month.

BENEFITS:

•	Monthly reminder of the value of being an iiNet customer = customer loyalty
•	Electronic delivery consistent with online service provider
•	Low cost, high value

OVERVIEW:
Swisse needed to deliver a trade promotion targeting a family demographic which would secure key retail positioning in Chemist Warehouse.

SOLUTION:
Hollywood Movie Money introduced Dreamworks and the movie franchise Shrek to ensure a high impact in store visual and a very appealing gift with purchase

BENEFITS:

•	Swisse was able to leverage a powerful film property
•	No license fees required for film association
•	Redeemable at almost all cinemas Australia wide
•	Electronic delivery
•	Redemption based pricing

OVERVIEW:
Customers who take out a combined hospital and extras cover will receive movie tickets for a year.

SOLUTION:
12 months worth of movies! Cinema movie tickets delivered electronically every month -1 movie ticket per month for single memberships and 2 movie tickets per month for couples and families.

BENEFITS:

•	BUPA owned the movie going space amongst Health Insurers
•	Exclusive offer with appeal to all demographics that is almost impossible to duplicate
•	Excellent value proposition for the consumer
•	Monthly reminder of the value of being a BUPA customer = encourages loyalty
•	Fulfillment is almost entirely electronic
•	All of the budget goes on the reward!

OVERVIEW:
Simply Energy required a high value reward with broad appeal.

SOLUTION:
12 months worth of movies! Cinema movie tickets delivered electronically every month or movies downloaded to your computer, PLUS DVD rental bonuses.

BENEFITS:

•	Very high perceived RRP
•	Broad appeal
•	Makes a boring category sexy
•	Electronic delivery – no reward budget spent on unnecessary fulfillment
•	Ongoing reminder of value = reduced churn
•	National acceptance – 90% of all cinemas Australia wide
•	Almost impossible to duplicate

OVERVIEW:
Sign on to selected HTC Mozart contracts with Telstra and receive a movie ticket every week for a year.

SOLUTION:
Provide a model that gives customers access to movies every week, using redemption based pricing to maximise campaign budget

BENEFITS:

•	Very high perceived RRP
•	Broad appeal
•	Electronic delivery – no reward budget spent on unnecessary fulfillment
•	Ongoing reminder of value = reduced churn
•	National acceptance – 90% of all cinemas Australia wide

OVERVIEW:
Purchase 3 Lean Cuisine products and receive a movie ticket to see Eat Pray Love.

SOLUTION:
Customers obtain a unique code from each pack.

BENEFITS:

•	Lean Cuisine was able to leverage a powerful film property
•	No license fees required for film association
•	Redeemable at almost all cinemas Australia wide
•	Electronic delivery
•	Redemption based pricing